Tuesday, 3 March 2015

Crowd Fundraising 4

Yesterday, I posted about our experience with Fundable.com, today we move on. We did not try crowd fundraising for quite a while after our disappointment with that fundraiser, but then we began to notice many websites going up for crowd fundraising. We needed to expand and develop the work we are doing and this co-incided with moving. So we decided to give it another try. This time we tried GoFundMe.

We put some thought to what we wanted to raise funds for and how it could help us progress. We selected an image we thought would be suitable, wrote up some information, together with a wish list and began sharing it. Not much time went by than we had a response to alter our crowd fundraiser to concentrate on our Gemach that assists orphans at the time they marry. Thinking perhaps those who sent in the comments had good intention and knew something about crowd fundraising we altered the campaign.

Then it was altered again and again and finally we switched it to raise money for moving. We timed this too with doing a moving sale.

The big lesson we learned out of that campaign was, sit down and decide what YOUR goal is and stick to YOUR goal. Do your research as to an effective image and stick to that. If there is need to improve grammar or something minor, review it but do not totally alter your campaign. It becomes too confusing for those seeing the campaign and can ruin your chances of receiving donations. Remember, there will always be Nay Sayers, so just close your ears to them and focus on your campaign. 

For us, we received enough to register with certain rental companies and do some apartment hunting, but we did not meet our goal of obtaining the shelves we needed to organize our expanding stock more effectively. We did not come up with the funds needed to move and it did not assist our Gemach in anyway.

One detail that did change was we had bags and bags of second hand clothing and sat down and re-thought the goals for our Gemach and store. Being a dumping ground for clothes no longer wearable was not our goal. We tried to prepare bags for the recycle guys and received only ₪100 for over 20 bags of clothing, shoes and more. No, that was not cost effective or time efficient.

I went visiting another few Gemaching and discovered there were enough clothing Gemachs in our area. So we prepared to sell items on a neighboring Yeshuv (village / settlement).

Stay tuned for what happened with the sale on the Yeshuv and the next development in our process to learn about crowd fundraising. 

I hope you have found some information of benefit.

Have you tried crowd fundraising? Please let us know your experiences, we'd love to hear and to learn from you too.

This post has been prepared for you by Shoshanah Shear of Chessed Ve'Emet.

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